01 | Growth Strategies
A full audit of an organisations GTM plan. As a team we assess and diagnose the current state of the go to market organisation:
- Identify and prioritise the areas where the company can shift gears
- Consider Short vs long-term changes require,
- Low vs high impact changes required
This effort will aim to:
- Create clarity on key work-streams required to shift gears•
- Identify and drive quick wins
- Expose reality and put facts on the table
Our role in partnership with the Client is to set the foundation for an ongoing partnership where we support the client on prioritise future areas for growth
02 | New Markets Access
Having worked, lived, hired and sold across 6 continents we are able to help businesses expand into new markets applying an established GTM framework and a deep understanding of cultural nuances:
- Research the market We help you better understand your new market – and your existing offering and brand values in relation to your new market. We help frame your USPs against your competitors to successfully enter a new market.
- Determine Your Goals We help you clarify your objectives to ensure your organization is clear about your objectives
- Keep an eye on the competition We help build a framework that enables your organisation to keep a close eye on the competition and to log the activity and ensure appropriate commercial and product responses to capture new markets
- Decide how you want to enter the market We help you consider how to access a market, whether through the opening of offices, identifying agents or through remote sales.
03 | Digitisation your business
We can help you with you digitize your business by focusing on the following
- Ensure Your E-Commerce Platform Can Convert Sales We will help take your business online to first ensure your e-commerce platform is set up to convert sales.
- Create A Website For Clients To Interact With Your Brand We help our business to first create a website that makes it easier for your clients to interact with your brand and do business with you. It’s common sense but not common practice.
- Invest In SEO and SoMe content Once we help you build your own branded website is the first step. This offers the flexibility to expand, the ability to market your product as you like and control over your marketplace. The next step is to invest in SEO—without which your website will be lost in obscurity.
04 | Advisor for Start Ups
A startup advisor with experience across sales, marketing, operations and people as well as board engagement. I support founders with advice, mentoring, and networking opportunities to other founders. I help entrepreneurs leverage their skills, experience and connections to maximize the potential of their business